Things I Would Buy If They Came in My Shade

Things I Would Buy If They Came in My Shade

There’s been a lot of talk recently about diversity within the makeup world, especially with Rihanna’s new Fenty Beauty line and it’s 40 different foundation shades aiming to reach all ends of the spectrum.  I can’t deny that the cosmetics industry is definitely improving in diversity, however, there are still quite a few products that I want to try, but find myself not being able to.  Why?  Because there isn’t a shade dark enough for me.
I would probably class my skin as “medium-dark”, closer to the medium than the dark, and most of the time I can just about get away with the darkest shades in makeup lines, so I don’t know what people darker than me do!  Therefore, I thought that a post like this, whilst being a bit of a rant, would draw attention to the work still to be done in the makeup industry…
(Quick disclaimer: I have nothing against these brands, and use some products from them anyway!  There shade ranges are just a bit disheartening for darker skinned people).
1) The Collection Lasting Perfection Concealer
This one is raved about all over the internet for being cheap but high coverage – exactly what I want from a concealer! Countless beauty vloggers go on and on about how this is the only concealer worth buying, and I’d love to give it a go… but the darkest of their 4 shades is still too light for me.  The swatches online looked promising, I ordered it to test (because I couldn’t find the dark shade in stores) and it was a warm beige at best.  
2) The Rimmel Stay Matte Powder
Again, this is a product that seems to be a staple product in many a Youtubers makeup bag.  After all, who doesn’t want a cheap but effective mattifying powder?  As a student who likes to keep her skin matte, I would love a £3.99 alternative to the MAC Studio Fix powder that I can actually find in my shade.  However, the darkest shade of this powder is called “Silky Beige”… I think that says enough.
3) The Maybelline Fit Me Concealer
I really wanted to try this one because I saw a few people describe it as a cheaper version of the Urban Decay Naked Concealer, and who doesn’t want a cheap dupe of a high end product?  Considering I am still yet to find the perfect concealer (I refuse to spend money on a high end concealer because I go through concealer quite quickly) I was very eager to give this one a go, and ordered the “deep” shade online (again, the deeper shade wasn’t available to swatch in store)… It was beige.  Again.  Hopefully they’ll come out with deeper shades soon, as L’oreal has and they’re owned by the same people, but for now I guess I’ll just wait…
4) The Benefit Hoola Bronzer
Remember the time when this bronzer took over the internet?  I won’t lie, I was ready to buy into the hype… I wanted that gorgeous beach goddess glow, I wanted that effortless and easily blendable contour, I was ready to give Benefit all my money.  However, there was one problem (can you guess it?) the bronzer is lighter than my skin tone.  I figured, hey, maybe Benefit have other bronzers that could work for me?  Nope.  All too light.  And then, this year Benefit considered that maybe their bronzer wouldn’t suit everyone, so they brought out a new one!  A lighter one for pale girls… 
I understand that pale girls tend to also struggle when it comes to makeup so I’m happy for them!  But I’m still waiting for the darker version…  (Honestly, I’m still looking for places to buy affordable dark powder contours in general, hit me up with any suggestions).
5) The Maybelline Age Rewind Eye Concealer
Again, there was a period on Youtube where people liked to talk about this and all it’s wonder.  I liked the idea of it, and the fact that it not only conceals, but also contains ingredients that are supposed to help your bags, however it appears to only come in 2 shades: beige and light beige.  Let’s hope they expand this one too.
And there you have it!  Sometimes it can be a little disheartening wanting to try a product that everyone is loving and realising that it doesn’t come in a shade that will remotely suit you.  Makeup is definitely improving and I don’t contest that (I can do a post on my favourite products in my shade range if you guys wanna see that?) but there’s still a long way to go.  I’m hoping that maybe I’ll get to try some of these products in the future, I guess we’ll have to see.
Feel free to leave any opinions you have in the comments!  Also if you have any suggestions for products I could use let me know!
Lots of love,
Jas xx



  1. October 22, 2017 / 9:38 am

    Being as pale as I am I have never really put much thought into how dark they go. It’s so sad to see these well loved products not catering for everyone! I’m crossing my fingers for them to bring out darker shades girl🤞🏾

    • October 22, 2017 / 9:47 am

      Thanks honey! Makeup has become so much more accessible over the past few years, it’s weird to see some products – even some cult favourites – not catering for everyone!
      Jas xx

  2. October 27, 2017 / 1:07 pm

    All the hype about makeup diversity has definitely opened my eyes, as someone who is definitely ‘beige’ coloured, I never even considered that they wouldn’t be shades out there to match some people so I’m hoping more brands start taking action to sort this out soon!
    Jess |

    • October 27, 2017 / 1:09 pm

      Yeah I feel like a lot of people have never even thought about it as an issue, but it can be a big one. Brands are starting to get better with it and hopefully there’s only improvement to come!
      Jas xx

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