The Numbers Game

The Numbers Game

I blog for me.  I blog because I love to write and I wanted a way to write freely.  Of course I love getting comments and likes; they make me feel like the hard work I put into this is being appreciated.  However, it’s very easy to get caught up on stats and get down on yourself if they’re not doing as well.  That’s why, for the last 4 or 5 months, I’ve paid way less attention to the numbers…
Obviously I know that they’re there, and obviously I still check my stats pages, but I’ve tried to think about them a lot less.  I went through a period of trying so hard to boost them, and promote them as much as I could and join every comment thread and bloggers chat and schedule tweets to blog links like 5 times a day, but I realised that wasn’t for me.  Yes, my blog was getting more views, and yes, I the things I mentioned above can be great ways to draw attention to your blog… But it just didn’t feel right for me.  And, to quote Matilda, if it’s not right you have to put it right…
I am a perfectionist. Therefore, if you give me ways to analyse my success (or lack thereof) in the form of data and quantitative figures, then I will slowly drive myself crazy… and I did.  I don’t know if anyone noticed, but I basically had no posts up in June – there were about 5 or 6 in the whole month as opposed to my usual 3 a week, and I won’t lie, for a minute the numbers really got me down.  
In life in general, not just in blogging it can be really discouraging knowing that you’re putting the effort in and that it’s not being reciprocated, and that was essentially what happened because I got too sucked into writing.  But then I got thinking back to why I started in the first place – I literally just wrote for me.  I did no promo (Other than telling some of my friends and family) and didn’t think I’d get to 20 followers (let alone the what? almost 3000 of you that there are now?), I literally only wrote because I wanted somewhere to write.  I was so much happier doing it that way, and when things like brand deals and reviews came along they were a happy surprise.
So I went back to that.  I still do some promo, because yeah I have a bit of a following now and I do work hard on my content so I’ve got to at least try and get it out here, but I don’t make it one of my main focuses.  I’m so grateful for all of the opportunities and people that I’ve met through blogging – I didn’t think this would really get off of the ground (read a sappy post all about that here), but at the end of the day I have to remember that I blog for me.  The numbers shouldn’t matter.
Hope you enjoyed this!  I’ve been meaning to write something like this for a while and finally got around to it.  If you’re a blogger, how much emphasis do you put on stats? I’m curious…
Lots of love,
Jas xx



  1. November 4, 2017 / 9:13 am

    This is exactly what I needed to hear right now, thank you xx

  2. November 4, 2017 / 10:16 am

    When I first started blogging, I was 14 so I care not an ounce about the numbers. But as years passed and seeing other bloggers’ accomplishments, it’s hard for me to not to notice and compare the numbers of my stats, followers and even comments. It’s so easy to get obsessed that sometimes I forgot what makes me blogging in the first place. I still care about the stats (would be lying if I said no) but I try to not think about it too much.
    Lovely post, Jasmine xD

    • November 4, 2017 / 10:35 am

      I agree, it’s so easy to become obsessed with all of that stuff! Stats can be interesting to look at, but it’s nice to not let them become the priority. Glad you enjoyed it 🙂
      Jas xx

  3. November 4, 2017 / 8:02 pm

    Couldn’t agree more with this! The blogging world can be very competitive and it is nice to be able to step back and write just because you love it 🙂

    • November 4, 2017 / 8:04 pm

      Thank you – glad you agree! It’s so refreshing to just write for love
      Jas xx

  4. November 4, 2017 / 8:03 pm

    It’s really great to hear that you look past the brands and you blog for you, I think it’s becoming more and more rare for bloggers to blog for them, it seems bloggers are now blogging for money instead.
    Ffi | The Essence Of Red

    • November 4, 2017 / 8:06 pm

      I feel like some bloggers make a living from their blog and, though they may have started because of love, it can be hard not to make money become a priority. Although I can get carried away at times, it’s easier for me to get out of the brand bubble because this is only a hobby for me 🙂
      Jas xx

  5. November 5, 2017 / 3:21 am

    I completely understand how you feel! I went through the same thing this year then I had to remind myself why I started blogging, which is for myself. And most of the time, blogs like ours are the ones that really impact people; we just don’t know about it! Thanks for sharing.
    Wishing you Godspeed,
    Daisha Gesare, xx.

    • November 5, 2017 / 10:21 am

      Thanks so much Daisha! I’m glad you understood
      Jas xx

  6. November 19, 2017 / 1:22 pm

    It is so easy to get obsessed with stats. I got close to burn out a few months ago, as I blogged more and more trying to get the numbers up, but it didn’t really work. Having said that, when I didn’t blog for a while, I lost so many views! Like you, I am trying not to think too much of the numbers anymore, it is far too stressful!

    • November 19, 2017 / 2:57 pm

      It’s SO stressful thinking about numbers! Good luck trying to forget about them for a while
      Jas xx

      • November 19, 2017 / 6:45 pm

        Thanks Jas, I’ll do my best 🙂

  7. November 19, 2017 / 1:39 pm

    I don’t put a huge emphasis on stats anymore (it doesn’t get me anywhere, and I would far rather spend my time being productive)! However, for anyone looking at monetizing their blog/working with sponsors, you would certainly have to work with your numbers. I nicely avoided that by just not monetizing haha!

    • November 19, 2017 / 2:59 pm

      Yeah, once you try to make a living from your blog it becomes a lot harder. I’ve had a couple of sponsored posts but they’ve been a happy surprise and less of an intention, so stats aren’t the biggest deal for me!
      Jas xx

      • November 19, 2017 / 3:00 pm

        I find that a lot of companies do want follow up information, which I completely understand and think is fair!

  8. November 20, 2017 / 1:07 am

    I know what you mean. As bloggers, we need to get feedback, crave it. Silence is arguably the worst form of feedback, and the most difficult to deal with. But I, like you, try not to focus on the quantitative feedback…but it sure is difficult.
    In the meantime, I’m happy to be one of your 3k +fans!

  9. January 8, 2018 / 8:14 pm

    I needed this right now. Thanks for your honesty! This is so true, and something I need to work on reminding myself.
    Nikki O.

    • January 8, 2018 / 8:54 pm

      Awww I’m happy you liked it! I’m glad it helped
      Jas xx

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