I blog for me. I blog because I love to write and I wanted a way to write freely. Of course I love getting comments and likes; they make me feel like the hard work I put into this is being appreciated. However, it’s very easy to get caught up on stats and get down on yourself if they’re not doing as well. That’s why, for the last 4 or 5 months, I’ve paid way less attention to the numbers…
Obviously I know that they’re there, and obviously I still check my stats pages, but I’ve tried to think about them a lot less. I went through a period of trying so hard to boost them, and promote them as much as I could and join every comment thread and bloggers chat and schedule tweets to blog links like 5 times a day, but I realised that wasn’t for me. Yes, my blog was getting more views, and yes, I the things I mentioned above can be great ways to draw attention to your blog… But it just didn’t feel right for me. And, to quote Matilda, if it’s not right you have to put it right…
I am a perfectionist. Therefore, if you give me ways to analyse my success (or lack thereof) in the form of data and quantitative figures, then I will slowly drive myself crazy… and I did. I don’t know if anyone noticed, but I basically had no posts up in June – there were about 5 or 6 in the whole month as opposed to my usual 3 a week, and I won’t lie, for a minute the numbers really got me down.
In life in general, not just in blogging it can be really discouraging knowing that you’re putting the effort in and that it’s not being reciprocated, and that was essentially what happened because I got too sucked into writing. But then I got thinking back to why I started in the first place – I literally just wrote for me. I did no promo (Other than telling some of my friends and family) and didn’t think I’d get to 20 followers (let alone the what? almost 3000 of you that there are now?), I literally only wrote because I wanted somewhere to write. I was so much happier doing it that way, and when things like brand deals and reviews came along they were a happy surprise.
So I went back to that. I still do some promo, because yeah I have a bit of a following now and I do work hard on my content so I’ve got to at least try and get it out here, but I don’t make it one of my main focuses. I’m so grateful for all of the opportunities and people that I’ve met through blogging – I didn’t think this would really get off of the ground (read a sappy post all about that here), but at the end of the day I have to remember that I blog for me. The numbers shouldn’t matter.
Hope you enjoyed this! I’ve been meaning to write something like this for a while and finally got around to it. If you’re a blogger, how much emphasis do you put on stats? I’m curious…
Lots of love,
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Hey, I'm Jasmine Burke. A girl in her twenties fresh out of Uni that's trying to write in any way that she can. I go under the branch of "lifestyle" but honestly, you can find pretty much anything on here.
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