I have mentioned, more times than not, that my blog has accelerated in terms of growth and working with brands. I’d like to think this is because I’ve worked hard and pushed myself, but in all honesty it was a combination of a lot of things that changed. Hard work, right place right time, making connections, people finding me… They all came into place. However, I did notice that one thing in particular seemed to accelerate the process…
My Trip to Bloggers Fest
Around this time last year (I literally think it was this time minus a week) I found out that one of the literal 2 bloggers that I spoke to at the time was going to Bloggers Festival in London. I wasn’t quite sure what it was, or why I particularly wanted to go, but I’d never been to an event and it seemed like a bit of fun. So, I summed up the courage and bought a ticket myself.
What is Bloggers Fest?
Bloggers Festival is an event that, I believe, is run by Scarlett London and is essentially a little convention for bloggers. The ticket was around £8 (Back then I didn’t think I’d be invited to free blogging events so soon), and allowed you to spend as long as you wanted exploring (Plus got you a gift bag at the end).
The event consisted of some interacted, very Instagrammable elements such as a flowery wall, photo props and a whole table set up to make dreamy flatlays. Upon walking through the interactive area, you were met with a room full of brands looking for bloggers and bloggers looking for brands. It was a place to walk around, network and even pick up a couple of freebies along the way.
How did it go?
Honestly, I had a pretty great day. It was my first experience of any sort of blogging event, and also the first time I’d met any bloggers in person. Yeah, the brands and the goodie bag were fun, but the experience was far better. If you’re curious, I think I’ve detailed what I got in my goodie bag here.
Surprisingly, it wasn’t because of any of the brands I spoke to that day. It was nice to chat to them, but at the time I was quite tiny and not in a “business mind”. In fact, I don’t think I’ve worked with any of them since. However, it still consider it the event that changed things for me.
So, why was it Bloggers Fest that changed the game?
I honestly put it down to exposure (That dreaded word). I was tweeting about going and brands took notice. Essentially, the timeline of my business stuff looked a little something like this:
- I tweeted about Bloggers Fest a couple of times
- 2 event running companies found and liked the tweet
- I suddenly got emails about events that they were running and was added to their PR lists
- I tweeted/blogged/posted to Instagram stories about these events, and suddenly more brands were noticing me
- Fast forward to now, I’d say I definitely don’t go a week without some sort of PR email (Not that I take them all)
I would like to stress, I’m obviously not a massive blogger or anything. However, I never expected to accelerate the way that I did, and I put that down to Bloggers Fest starting it all.
So… I should go to Bloggers Fest?
I mean, yeah it was a great day and if you have a chance to go, you should! However, it obviously doesn’t have to be Bloggers Fest. I feel like the main thing I learnt from it all is you need to get yourself out there. Talk to other bloggers, tweet about what you’re doing, share your thoughts online. If the right people see it, you could be on the way to something special…
Hope you like this! I wasn’t sure about this post as it’s a bit different and advicey for me, but I thought I may as well. Let me know what you think in the comments!
Lots of love,